Hi, I'm Rachel

Former educator turned data-driven content designer.

Simplifying complex product information into accessible, user-centered content. 

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Case studies

Expedia | Travel booking platform

Using behavioral psychology to increase revenue by $4.7M.

After a shift in language almost cost us millions, this simple message based on social psychology and data analysis increased upsell by 3.12%.

Expedia | Travel booking platform

Explaining our machine-learning algorithm in 6 words or less

Using data science for personalized hotel room recommendations increased gross profit by $26.5M.